EdgePetrol is all about our customers; and the people who make it possible!
EdgePetrol provides pricing software that gives station owners real-time accurate insight to help them combat reducing volumes and aggressive competition by making better pricing decisions.
18 of the Top 50 UK independent retailers along with major oil companies and hundreds of other stations trust EdgePetrol to help make their fuel pricing decisions, with customer case studies showing margin increases of 3ppl, volume increases of 20% and profit increases of 18%.
In a far away land (Geneva) not so many years ago, EdgePetrol’s CEO Gideon Carroll was a gasoline trader at an independent oil trader named Trafigura.
If you ever have the pleasure of meeting Gideon, you will find out that he is rather...inquisitive.
He was (and still is) obsessed with his customers. He wanted to know everything about them, including how they priced the gasoline he sold them at the station level.
What he found out shocked him. Old and inaccurate data was spread across multiple spreadsheets and back office systems. “Surely this is not the norm?” thought Gideon, and he set off back to the UK to find out.
Meeting with independents, oil companies and supermarkets, Gideon found the same story over and over again. Not only were station owners and operators using ‘after the fact’ information to make decisions that had a huge impact on their profits, but they often faced reducing volumes, market consolidation and aggressive competition in their markets. This is when Gideon decided to launch EdgePetrol.
By understanding the key elements that go into setting the ideal pole sign price (volumes, margins, competitions and- of course- profit), EdgePetrol has wrapped software around the brains of some of the best retailers in the business and is still building and creating solutions based on their feedback today.
Want to do work that matters? Join us at EdgePetrol to be a part of a changing fuel world
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