Fuel pricing strategies: navigating the pandemic storm

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• C-stores are experiencing a decline in customers and volume due to pandemic
• Some problems in the retail fuel industry such as reduced volumes, aggressive competition, market consolidation, Demanding investors, EV, increased staff costs, change in customer habits
• Optimization is the buzzword fuel retailers should keep in mind
• 3 tips that may help your station: Stop religiously following competition, Flex your spreads, Be dynamic
• EV impact next 5 years? Not much. Impact will probably be minimal for now.
• Do loyalty programs drive traffic in a big way? There needs to be something to catch new customer interest. Try to be unique in offerings