Why small-to-medium retailers need to think differently about pricing fuel

April 29, 2021

Written by: Mark Truman

48 min

Why small-to-medium retailers need to think differently about pricing fuel

Agility is important
Understand who your real competition is
Identify your real customer and price around them
Consider real cost of product
Some stations can increase profit in a big way thanks to accuracy on cost of fuel
Try to combat market consolidation and make sure to stand out
Create pricing strategies based on customer profiles
Get a better handle on cost. Set measurable targets

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