Maplemarsh increased premium grade profit by 20%

Maplemarsh, 1 station

The Challenge

With volumes reducing due to COVID-19, this was having a an impact on profitability.

With a great Shell brand, Kit was looking for a way to increase profits from fuel to get through this difficult period.

The Solution

Using EdgePetrol to analyse the past performance of the station and using comparisons with market benchmarks, Kit spotted an opportunity to test out the power of the V-Power brand and increase regular to premium grade unleaded differentials incrementally by a total of 50%.

The Results

Maplemarsh increased their profit on V-Power by 20% compared to the year before.

Whilst volume decreased by 13% volumes standard grades fell by 19% in the same period, indicating that the fall in volume on his V-Power was due to the same market conditions that led to the fall in regular grade volumes.

"In these extraordinary and difficult times, volumes have been eroded, so we had to look at other ways to increase profitability. With the help of Joe from EdgePetrol, we worked on a strategy. Sometimes as operators, we need a different perspective from outside our own business and Edge, with its market data and expertise, provided that and helped increase profitability by 20%, simply by increasing the price differential on the V-Power."

Kit Tandon
Maplemarsh

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‍
1. Get the most accurate cost of fuel
2. Track performance in real-time
3. Set and deliver new site strategies
4. Increase profit by 18% or more

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